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Social Media Strategy Marketing - 4 Useful Tips You Should Know

Updated: Nov 18

Social media strategy marketing is an incredible way to reach a wider audience and grow your brand. Unfortunately, there's a lot of misinformation out there and it can be overwhelming trying to find the best tools, figuring out which platform to use the most, or deciding how you want to split up your social media content across different platforms.

In this article, we break down everything you need to know about creating a social media marketing strategy that works for you!

One Heart like for social media strategy marketing.
Improve your engagements with a social media strategy.


Social media strategy marketing is a plan of action for using social media to achieve business goals. It should be tailored to your company's individual needs and objectives, and should be based on your business goals, target audience, and budget.

You'll also need to consider which social media platforms will work best for you.

An effective social media strategy marketing plan will help you:

  • Increase brand awareness

  • Generate leads and sales

  • Boost website traffic

  • Enhance customer engagement

  • Improve customer satisfaction

1. Why Social Media?

Most businesses today have some sort of social media presence, but many don't have a clear idea of where to begin. A social media marketing strategy is essential to reach your target audiences and create a solid connection.

Here are a few reasons why social media is important for businesses:

  • Reach a larger audience: With over 2 billion active users on social media, businesses have the opportunity to reach a much wider audience than they would with traditional marketing methods.

  • Engage with your audience: Social media allows businesses to interact directly with their customers and followers. This interaction can help build relationships and trust.

  • Create brand awareness: Social media is a great way to increase brand awareness for your business.

  • Drive traffic to your website: A well crafted strategy can be used to drive traffic to your website or blog, which can ultimately lead to more sales or conversions.

2. Types of Social Media Marketing Strategies

There are three types of strategies: organic, paid, and earned.

  • Organic strategies are those you don’t have to pay for. This includes creating high-quality content, SEO, and building a strong social media following.

  • Paid strategies are those you pay for, such as Facebook ads or Twitter promoted tweets.

  • Earned strategies are those you earn through word-of-mouth or by providing valuable content. For example, if you write a blog post that goes viral, this is an earned strategy.

The best social media marketing strategy is a combination of all three.

3. Tools to Improve Your Social Media Strategy Marketing

As a business, you need to have a social media strategy marketing in place to ensure you are using these platforms effectively. Here are a few tools available that can help you improve your strategy and make the most of social media for your business.

Using a tablet to connect social media platforms to improve social media strategy marketing.
Connect to tools that can improve social media productivity

  • Sprout Social. This platform provides a suite of tools to help with tasks such as scheduling posts, analyzing data, and managing engagement.

  • BuzzSumo. This tool allows you to see the most popular content across all social media platforms and give you insights into what content is resonating with your audience.

  • Hootsuite Insights. This a tool providing detailed analytics about social media performance. This can be incredibly useful for understanding what is working well and where there is room for improvement.

4. Engagement Tactics to Consider

As you create your social media strategy marketing, there are a number of engagement tactics you can use to connect with your audience and promote your brand. Below are a few ideas to get you started:

  • Create interesting and shareable content. This is the foundation of any good social media strategy marketing. If you learn how to make your content more interesting you will be more likely to engage your audience and encourage them to share your content.

  • Be active on social media. In order to engage your audience, you need to be active on social media. This means posting regularly, responding to comments and questions, and overall being present on the platforms you use.

  • Use hashtags. Hashtags can be a great way to reach new people and get your content seen by more people. Use relevant hashtags in your posts and encourage others to use them when they share your content.

  • Run contests and giveaways. Contests and giveaways are always popular on social media. They are a great way to engage your audience and get them interacting with your brand. Just be sure to follow the rules of each platform.


There's a lot to consider when it comes to a social media strategy marketing, but if you take the time to develop a strategy, you can maximize your chances of success. Keep these tips in mind as you create your social media strategy marketing, and you'll be on your way to making the most of this powerful marketing tool.

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